Hi Iā€™m Jeff,

I am a user experience strategist skilled at experience design, technical requirements gathering and agile development. I have over ten years of digital experience performing multiple roles as part of the product development process with proven leadership skill and an inclusive approach that embraces agile principles.

I have a working knowledge of current quantitative and qualitative research methodologies and when they need to be applied. I have led usability testing and prototype development for several projects now in market. Focused on efficiency in production as well as in delivery, my approach provides clear guidelines for all disciplines as they rotate in and out of phases throughout the project life cycle.

Please contact me if you would like to learn more about how I work.

Here are some selected product management case studies:




prior.club is a boutique travel destination embarking on their maiden voyage into eCommerce and digital engagement. Their goal is to provide users with bespoke travel experiences using a subscription model.


  • I worked as the client contact between in-house development team and design agency, aligning all teams on milestones and functional requirements

  • Conducted discovery and feature definition workshops with the client and design teams to ensure that industry best practices would be understood

  • Conducted comparative and competitive UX research and provided POV for product features to client for their internal discussions

  • Authored annotated wireframes and user journeys for product functionality

  • Wrote user stories, acceptance criteria and authored MVP roadmap

  • Contributed copywriting and UX writing for UI forms, error messaging, Email communications and authentication prompts.


  • Delivered MVP and v1.0 to coincide with global press campaigns for the brand

  • Gained net 2500 new subscribers with each release

  • Opt-ins accounted for 10,000 new users