LEAN START UP PRODUCT MANAGEMENT

 

prior.club is a boutique travel destination embarking on their maiden voyage into eCommerce and digital engagement. Their goal is to provide users with bespoke travel experiences using a subscription model.

MY ROLES:

  • I worked as the client contact between in-house development team and design agency, aligning all teams on milestones and functional requirements

  • Conducted discovery and feature definition workshops with the client and design teams to ensure that industry best practices would be understood

  • Conducted comparative and competitive UX research and provided POV for product features to client for their internal discussions

  • Authored annotated wireframes and user journeys for product functionality

  • Wrote user stories, acceptance criteria and authored MVP roadmap

  • Contributed copywriting and UX writing for UI forms, error messaging, Email communications and authentication prompts.

RESULTS:

  • Delivered MVP and v1.0 to coincide with global press campaigns for the brand

  • Gained net 2500 new subscribers with each release

  • Opt-ins accounted for 10,000 new users