LEAN START UP PRODUCT MANAGEMENT
prior.club is a boutique travel destination embarking on their maiden voyage into eCommerce and digital engagement. Their goal is to provide users with bespoke travel experiences using a subscription model.
I worked as the client contact between in-house development team and design agency, aligning all teams on milestones and functional requirements
Conducted discovery and feature definition workshops with the client and design teams to ensure that industry best practices would be understood
Conducted comparative and competitive UX research and provided POV for product features to client for their internal discussions
Authored annotated wireframes and user journeys for product functionality
Wrote user stories, acceptance criteria and authored MVP roadmap
Contributed copywriting and UX writing for UI forms, error messaging, Email communications and authentication prompts.
Delivered MVP and v1.0 to coincide with global press campaigns for the brand
Gained net 2500 new subscribers with each release
Opt-ins accounted for 10,000 new users