nestlé

EXPERIENCE STRATEGY & AGILE PRODUCT MANAGEMENT

 

Nestlé needed a strategy to leverage its traditional CPG portfolio with a creative twist. I was asked to help bring Goodnes to market leading the creative team to a platform launch and developing the accompanying campaign program.

MY ROLES:

  • Creative copywriting and UX functional specifications including custom algorithm and digital style guidelines.

  • Led team consisting of in-house developers, off-site QA and multiple third-party vendors including client IT teams through CMS development

  • Responsible for negotiating MVP and all features with senior leadership and internal stakeholders including analytics and measurement planning with third-party vendor

 RESULTS:

  • Shipped MVP on-time to coincide with Nestlé’s 150th Anniversary celebrations

  • Increased purchases of CPG that were included in the platform

  • Gained ~200K subscribers per quarter to targeted segments through opt-in messaging campaign

 
Functional Specifications documentation, copywriting and experience design all in one humble word doc

Functional Specifications documentation, copywriting and experience design all in one humble word doc