DIGITAL DISCOVERY & PROGRAM MANAGEMENT
Diageo wanted to reach a new generation of rum-drinkers and our team helped them discover insights on who was interested in their products. Once they learned who, we also were asked to recommend how best to reach this new cohort. I helped guide this discovery process and frame up our findings to the client.
Led teams comprised of strategy, UX, creative and consumer insights through the discovery & definition process
Synthesized research findings into product recommendations
Ensured that client business goals were pulled through each phase
increased traffic 30% y/y to eCommerce destination
improved user engagement with all digital properties
heightened brand awareness across market through email opt-ins