Hi, I'm Jeff

I'm a User Experience professional with 10+ years executing products that solve problems efficiently. I apply mobile-first principles and industry best practices across content strategy, information architecture, user research, and interaction design.

I've led interdisciplinary teams as both technical and UX lead, conducting heuristic evaluations and usability testing to validate designs. I deliver measurable impact through API integrations, AI, XR, and data-driven strategies, always with a team-first mindset.

As a means of improving internal business processes, I shipped an internal application that was adopted company-wide. A firm believerin digital fluency when it comes to designers, architects and developers, I recently completed two unique Figma plugins leveraging MCP and the Figma API to enhance design workflows.

UX Process - Discovery, wireframing, and prototyping

UX Process & Methodology

Discovery, wireframing, prototyping, qualitative research, workshops and UI design

Eyedar LIDAR visualization application for the blind

Accessibility Design: EYEDAR mobile application

LIDAR-based audio visualization translating spatial data into sound for navigation, including interface controls, training materials, and documentation

Pradaxa AR sales tool

AR/XR Experience Design: Pradaxa sales tool (Veeva)

Sales-rep-driven Augmented Reality experience for pharmaceutical sales presentations

Invitae user registration and quiz flow

Product Design: Invitae quiz flow and user registration

Consumer-facing genetic testing portal with streamlined registration and quiz experience

Toujeo dosing calculator

Solutions Architect: Toujeo.com dosing calculator

Insulin dosing interface for healthcare professionals managing glycemic control

Fasenra HCP website redesign

User Experience Architecture: Fasenra.com redesign

HCP website redesign and technical architecture for pharmaceutical brand experience